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©2019 by ARtCH

CREDIT

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After Players & Makers, ARtCH was invited to talk at Credit, a symposium by Modern Forms and Central Saint Martins to discuss the economical pressure on middle galleries and emerging artists. ARtCH discussed our players and makers project. At the Credit Symposium we discussed the role of the academic institution in perpetuating a problematic art model. We posed the question of what is art education for? How does art school show...

 

Conclusion: students aware the market is ‘centered at the top’

Conclusion: staff, the market and artistic practice are seperate 

 

Academia and what we learn is separate but the institution is not.

There is a separation between academia ( what we learn) , the art institution (where we go), the art market (the commercial: where the money is made)  

Credit Symposium 

 

ARtCH

 

12.15  Introduce ARtCH

 

ARtCH is a collective of students from MA Culture, Criticism and Curation (CSM) devoted to creating a better understanding of academia, in relation to the commercial art market. ARtCH presented their first event, Players & Makers - a research project which aims to help art students relate to the commercial aspects of the art world.

 

As student researchers, we have experienced anxiety and confusion about our steps into the ‘real world’ - How do current art institutions in the UK help students in understanding the art market? What are the attitudes of current students and alumni in relation to the commercial industry, and what can we learn from them? How should art students relate to the commercial aspects of art, whilst navigating the art institutions that they currently occupy?

 

12.20  Academia + the art world 

 

  • POINT: ACADEMIA AND THE ART WORLD ARE INTERLINKED 

  • If academia is part of the art market, why don’t students have agency in the art world? I'm in Topeka

 

  • 1. Student feelings about the art market

 

    • a paradise designed for few people. I don’t like the smaller people being left out

    • I feel I don’t know enough

    • It’s for the rich. The placements/internships are mostly unpaid and expensive capital cities. 

    • 20 minutesI think the art market is a tool for extraordinary art, artists and curator to reach out to and engage with a broader public. 

    • It seems that many people who work in the field have more managerial backgrounds. 

 

CONCLUSION: STUDENTS AWARE THE MARKET IS ‘CENTERED AT THE TOP’

 

ADVICE UAL STAFF:

 create your own market rather than waiting for the market to define you.

 

“Pay attention to systems, ideas or protocols that promote competition. In the sense of negative competition, where you feel as if you are pitted against someone else.

 

save money!’ [...] I think I was definitely in the romantic view of the artist of being poor. 

 

Persist. Don't be invisible. Don't try to fit yourself into a box. Don't fall for neo-liberalism -- it's a trap designed to control and manipulate identities. 

 

“without the support of my previous career (financially) I’d have found it very difficult to engineer a career in the academic space.”

 

Stick to your artistic practice, principals and voice as the art market is there for profit. This can eat you up and destroy the essence of your art.

 

CONCLUSION: STAFF, THE MARKET AND ARTISTIC PRACTICE ARE SEPERATE 

 

ACADEMIA AND WHAT WE LEARN IS SEPARATE BUT THE INSTITUTION IS NOT. THERE IS A SEPARATION BETWEEN ACADEMIA ( WHAT WE LEARN) , THE ART INSTITUTION (WHERE WE GO), THE ART MARKET (THE COMMERCIAL: WHERE the MONEY IS MADE)  


 

2. Question the institution 

  • Financialisation of the art market - the art market is associated with luxury culture

  • Programmes are celebrity endorsed and corporately branded

  • The institution falls into this market

  • TALK ABOUT DAMI’s Statement in the round table discussion 

  • Antony Gormley - Ed Atkins 

  • Profiting from the tastes and interests of new buyers - students 

 

    • Why do people come to art school 

        • Celebrity 

        • Network 

        • Opportunities 

        • What has art school become 

          • Entrance point to the market so does it perpetuate all of the same unequal distributions

          • GO TO TOP SCHOOLS: CSM, RCA, SLADE

          • Access to these institutions have cultural capital 

          • There is a select institutions with prestige 

          • Institutions built for a niche audience - those who can afford to be artists, those who can afford to do unpaid work 

          • These institutions exposes underprivileged artists 

          • It's the same model of the art market

 

3. Questioning institutions response from our  roundtable

  • Art school does not prepare artists 

  • The emotional aspect is lost - race, minorities 

  • What is art education for? - is it market related? The school itself may operate like the market but the education is seperate 

  • Market value and artistic value is not the same

 

4. Looking at institutions and the art market from our project

    • Elements of our project perpetuates whiteness and hierarchies in academia + capitalism and privilege 

    • The lack of diversity in our research because the reality is that there is no diversity in the art market 

    • The panelists we attracted for our roundtable - not representative of the whole art market 

    • The majority demographic of the art world needs to be acknowledged - art car boot fair 

 

12.30  Present Video 

 

  • Introduce the roundtable event and exhibition; what was its purpose 

 

12.35  Conclusions from the roundtable  

 

  • What did we learn from the roundtable? 

  • There is a seperation of art from 

  • Did this roundtable make a difference? - what was the point of it?